PENGUKURAN TINGKAT KEPUASAN PENGGUNA INTERNET NON-NASABAH TERHADAP WEBSITE BANK NEGARA INDONESIA (BNI) DENGAN WEBQUAL4.0
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ABSTRACT
This research is based on the extent to which the website of Bank Negara Indonesia (BNI) can
be accepted by non-customer internet users, it is necessary to hold an assessment to measure
available websites whether it is well received or not, so that the quality of websites based on
user perceptions is important to know and make feedback on the provider. And can optimize the
features and menus contained in it to be able to accommodate user needs related to the world
of banking. The author uses the WebQual4.0 method, namely dimensions of usability
(information usability), information quality (information quality), interaction quality
(interaction quality), and overall impression (user satisfaction). As a result, 71.5% of user
satisfaction is supported by these three factors and the hypothesis in this study is accepted as
indicated by correlation techniques and multiple linear regression.
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